To grow vigorously; flourish

To be successful or make steady progress


We already know that society will change radically as a result of the impact of COVID-19. The pandemic is having an impact socially, economically and politically that is unlikely to be reversed. This is happening locally, nationally and internationally. Just as other sectors of the economy are being re-shaped, the charity sector will also emerge from the crisis differently.

This means we have the opportunity, right now, to re-define how the charity sector works to make sure it is more effective, adaptive, resilient and can tackle injustice and inequality better than in the past.

Organisations need funding to do this, but they also need partners who can encourage them to think about their future role the landscape, what they will do differently, and how they can best re-frame their activities – alone or with others – to ensure they meet their goals and contribute to a more positive future.

10 Questions to ask TO THRIVE


  1. What analysis has the organisation done on the likely future needs of its beneficiaries, users or clients? Has this analysis been used to shape the organisation’s thoughts on it future role in the landscape?
  2. Have the CEO, Board and staff started conversations about the future role of their organisation to meet the post-COVID needs of their beneficiaries, users or clients?
  3. Have beneficiaries, users or clients been included in these discussions?
  4. Has the organisation re-visited its vision and mission and considered whether it needs updating? Do the vision and mission still answer a current need? Is the organisation looking to treat symptoms or tackle an underlying problem?
  5. Has the organisation considered its future fundraising strategy and are income streams suitably diversified?
  6. Are the staff satisfied, motivated and empowered to bring about positive change?
  7. Is the organisation open to receiving input from external sources to help it to plan for the future?
  8. Has the organisation considered opportunities for collaboration and partnership? How might these partnerships be established to achieve greater efficiency and meet future needs?
  9. Has contingency planning been done for similar situations occurring again? Has the risk register been updated?
  10. Does the organisation have a process in place to manage change? Who is consulted? How is change implemented?

Download our Do Something New guide here