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You Say, We Say: Giving Needs of the Future Wealthy
During our research, one thing which strongly emerged was a discrepancy between the language used by charities and that used by wealthy millennials.
Our researchers pulled together a three-page guide representing the most common among these misunderstandings. Charities can use this guide to ensure that they stay aligned in their communications with next generation of wealth holders.
This research was conducted by Beacon and Savanta and funded by Arts Council England.