If we want a vibrant charity sector over the next decade, we need to invest now. The future of major giving depends on how we engage the younger generation of wealth creators, professionals and inheritors today.

To find out more about how we can put giving onto their personal agenda, we undertook in-depth research with wealthy millennials across the UK.

We learnt a lot in the process about their attitudes to wealth, giving and the charity sector. You can find out more by exploring this page.

crafting meaningful featured image

Crafting a meaningful experience with millennial wealth creators

How do charities and fundraisers develop strong relationships with #YoungGivers? This question formed the basis of our #YoungGivers research, published in April 2021. Here, we summarise our learnings and hear directly from wealthy millennials about what they want from a charity relationship.

Full Report

Download the full report here.

Presentation – research slide deck

Download the presentation of our research here.

Rewatch the Launch

A chance to rewatch the launch of the research, which took place on 22nd April 2021.

business one-pager

Business One-Pager

Download the Business One-Pager here.

You Say, We Say

Download the You Say, We Say charity guidance here.

four personalities

Four Personalities

Download the ‘Four Personalities’ sheet here.

Your Questions, Answered

We answer the questions you asked about the #YoungGivers research.