If we want a vibrant charity sector over the next decade, we need to invest now. The future of major giving depends on how we engage the younger generation of wealth creators, professionals and inheritors today.
To find out more about how we can put giving onto their personal agenda, we undertook in-depth research with wealthy millennials across the UK.
We learnt a lot in the process about their attitudes to wealth, giving and the charity sector. You can find out more by exploring this page.
How do charities and fundraisers develop strong relationships with #YoungGivers? This question formed the basis of our #YoungGivers research, published in April 2021. Here, we summarise our learnings and hear directly from wealthy millennials about what they want from a charity relationship.
Download the full report here.
Download the presentation of our research here.
A chance to rewatch the launch of the research, which took place on 22nd April 2021.
Download the Business One-Pager here.
Download the You Say, We Say charity guidance here.
Download the ‘Four Personalities’ sheet here.
We answer the questions you asked about the #YoungGivers research.
The Beacon Collaborative