See blog posts from our team, partners, founders and network, on topics affecting the philanthropy sector.
How do charities and fundraisers develop strong relationships with #YoungGivers? This question formed the basis of our #YoungGivers research, published in April 2021. Here, we summarise our learnings and hear directly from wealthy millennials about what they want from a charity relationship.
Over the course of Covid, the world’s richest have stepped up and drawn on their personal money to aid the recovery. But the infrastructure has not existed for people at an average wealth level to do the same. We look at one campaign changing that…
Our recent research into #YoungGivers highlights that charities and fundraisers develop stronger relationships with young and wealthy donors if they understand them better. We highlight the top 10 things we’ve learnt about millennial donors and demonstrate how you can meet their needs.
“If the state will provide less, who will provide more?” This sentence guided John Nickson down the journey of developing a new approach to philanthropy. We speak with John, and fellow co-founder Paul Donovan, to learn about their new philanthropic initiative designed to help left-behind communities across the UK.
Our research shows that young people are anxious to give away big sums of money, but that they still want to engage in philanthropy. We look four ways that businesses can step up to fill the gap, providing convenient solutions to inspire millennial philanthropy.
Tech is making it easier for those looking to get into philanthropy to take their first steps. From identifying the right causes to support to being able to track the impact your donation is having, here are four ways tech can help you to give.
During the #YoungGivers research, we discovered that young donors have a range of different needs and that charities should not treat them as a monolith. From these insights, we identified four ‘types’ of young donor charities should understand and should integrate into their fundraising practices.
Our recent research shows that language used by charities and that used by wealthy young people is not always aligned. If not addressed, these misunderstandings will result in young donors having unfulfilling relationships with charities. We highlight some of the most common examples to look out for.
Philanthropists regularly talk about how they wish they had got involved in philanthropy sooner. But the truth is that while the majority of young wealth holders have the desire to give, many don’t know the first step to take. We speak to three enterprising individuals who are seeking to light the way and get young wealth holders involved in philanthropy.
The Beacon Collaborative